TikTok is introducing a new feature that allows them to reduce the volume of AI-made content appearing in their streams. This initiative comes as the company announced that it now features more than 1 bn AI videos.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a full-scale release. This shift comes amid a rise in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the quickest rising content creators on a competing service exclusively feature content made by AI. A large amount of this material is considered “AI slop”, a term for inferior, bulk-generated content that is typically nonsensical or bizarre.
Based on user feedback that a lot of users enjoy content made with AI tools, including computer-generated images to informative clips, and we intend to offer the community the ability to increase or decrease of that, based on their own choices,” stated a platform representative.
AI on the Platform
The service disclosed that there are currently 1.3bn videos on its network labeled as artificially created. In total, over 100 mn pieces of content are uploaded to the app every day, making clips made by AI a limited portion of its complete catalog.
How to Adjust Settings
Users will be capable of decrease or raise the level of AI content they see by using the “manage topic” feature in the application and choosing “AI-generated content”. Further subjects that are already be controlled under the setting include politics, fashion, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules oblige users to tag lifelike artificially created content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any authentic-looking AI video that is without a tag can be removed under its terms of service.
Additionally, the app will now apply an “AI-made” label to content made using its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This step is aimed to stop users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a $2m educational fund for specialists and institutions to produce learning resources about ethical AI use. This initiative will benefit non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
TikTok has defended its safety measures, during discussion over plans to cut jobs for a large number of content moderators in the United Kingdom. The company is set to cut hundreds of positions in its trust and safety department in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead explained that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most graphic content prior to it has to be seen by people. The company announced a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of unsafe media as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”
