Must My Aspiring Influencer Pal Cease Using People for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it feels like a sudden shock.

My best friend of 10 years, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our friendship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She makes vlogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I might be bare-faced, making a strange expression or be captured while eating. It’s uncomfortable.

She also anticipates that I will to film her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our bond has turned into me serving as her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I spend helping her make content.

I appreciate that Marielle has helped me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and record me smiling with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has boundaries. I love being with her, but I also want to enjoy it without being recorded, altered, or posted for an audience. I’m not a prop for her Instagram.

The Defence: Marielle

I hope Beth to see that the content we produce together can get us an opportunity.

I am passionate about creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to show my personality and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on TikTok who pull off that aesthetic of casual, DIY content creation.

Content creation is my interpretation of engaging with life: noticing the details, sharing them with an audience that appreciates the craft behind it. It's never my aim to make Beth uneasy. Taking her to professional gatherings was my method of sharing opportunities, providing her a opportunity to witness exclusive moments that could help her career in design too. That’s not blackmail, it’s just being pragmatic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the work we make together can get us: a foot in the door. I understand not everyone likes being on camera, but often spontaneity is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but companions help each other in small ways. I thought filming a clip now and then would be enjoyable for Beth. Innovation thrives in partnership, and having Beth around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I document our time together.

I value our friendship profoundly and don’t want making videos to come between us. I’m willing to compromise: like asking before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still respecting hers. Obviously content creation is not a substitute for genuine friendship: it’s just part of how I live my life and I desire her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

There’s nothing more excruciating than having a companion point a camera at you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is content. She needs to respect Beth’s personal space.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it’s not for everybody. It was kind she has helped Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your relationship. Create some real experiences, where true emotions are stored, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when they're together – she's on the job. Both seem unsure as to where the line is. The solution is not found in trying to alter one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Nicolas Davis
Nicolas Davis

Elara Vance is a writer and storyteller who shares personal reflections and life lessons through her blog posts.